Inbloom Health empowers people on their healthcare journey.
This modern healthcare clinic offers services in Naturopathic Medicine, IV Therapy, Acupuncture, and Traditional Chinese Medicine. They also provide free health education through online resources, including guides, meal plans, and webinars. The visual identity is a driven by clean, modern typography and bold use of color.
We created 24 hand drawn flowers for the identity. The variation in each flower symbolizes that every individual’s health journey is unique. We are all blooming at our own pace! We were also looking for an element to balance the clean, modern typography and composition of the visual identity and decided to embrace the imperfection of the human hand for contrast. The illustrations can be found throughout the brand’s website, print materials and soon merch!
Our focus with the website design was to create an easy-to-navigate space for both Inbloom’s services and education resources that works across all devices. This resulted in a fun and colourful site with contemporary typography, hand-drawn service icons, and an easy-to-browse home for blogs and online resources!
