Blue Lobster Peach Iced Tea, is the first bag-in-a-box product to hit shelves from the brand. A member of the brand’s Nostalgia series (a series that experiements with nostalgic flavours), the product seeks to be boldy peach with a custom color and large peach illustration covering the pour spout, making it feels like your juicing the peach yourself! And who said recycling instruction have to be boring? Check out the lobster doing their part for our environment in the flat layout.
The product expanded into cans in early 2024. We adapted the design, adding a peach orchard and peach tree illustration to drive the flavour home!