Founded in 2016, Annapolis cider was looking to create a taste retrospective of the last few years put a collection of their favourites into a mixer pack. We wanted to pay homage to the rich history of orchards and cider making in Nova Scotia and looked at vintage Nova Scotian apple boxes for inspiration.
The gouache style, and detailed illustrations really stuck out to us and was something we leaned into for the package. The launch was extremely successful, selling approximately 30,000 units in 2 weeks. The product continues to be a favourite at NSLC.
Illustration: Justis Wiles
Initial Can Design: Cohen MacDonald
